What is Graphic Design?


When you consider graphic design, what crosses your mind? It could be a logo, a digital marketing graphic, an illustration, a magazine cover, or thing otherwise entirely. And you know what? You would be right! 

 

Graphic design turns up in many different shapes and sizes. What they all have in common is that they’re designed to communicate visually, and are generally done on a computer or tablet. 

We’ve put simultaneously this expansive guide to help you learn more about graphic design and how it’s into what it's the moment. 

Why is Graphic Design Important?

Graphic design is significant for a lot of causes. First, it’s the base of every logo design you’ve ever seen. Second, consider all of the social media content and advertisements you see every day. Yep, all graphic design. 

 

In addition, graphic design is a part of book cover design, magazine page layouts, product design, costume design, and more. Then are many statistics that help also our point of just how essential the graphic arts are. 

A Brief History of Graphic Design (Infographic)

Graphic design isn’t just a new-age thing. In fact, graphic design has been around thousands of times — of course, it’s looked enough different throughout the years. 

 

We’ve put together an infographic detailing the history of graphic design, and how it’s practical in what we know at the moment. 

Graphic Design Types You Need to Know

You should have enough good grasp on the base of graphic design and where it came from. Now let’s converse a little bit about the kinds of graphic design that you know at the moment. Some of these, you may not have indeed realized are graphic design. 

Brand Identity Design

The first type of graphic design is brand unity design. This alone is the most significant kind for you, as a business professional, to know. 

 

While your company will likely use a kind of these different types, no company can succeed without a brand identity. 

A brand identity consists of :

 

  •  Logo 

  •  Color palette 

  •  Sources typography 

  •  Imagery style 

  •  Patterns/ shapes 

  •  Brand guidelines 


You can see a sample of brand guidelines holding all of these brand identity elements below. 

 

Graphic designers attend to specialize in just a couple of diverse types of design. Brand identity designers have to be well-versed in graphic design trends, what types of designs resonate with clients, and more. 

Marketing & Advertising Design

The coming type of graphic design we’re going to cover is marketing and advertising design. This specialization focuses on the graphics we see on social media, websites, and information, both online and offline. 

 

All of the billboards you pass by while driving down the interstate, all of the folders you see at the coffee shop counter, and all of the business social media graphics you see while scrolling by your feeds are all part of marketing & advertising graphic design. Then’s a sample template of a marketing visual you might see teasing an online course. 

 

There's a huge number of marketing materials that can be created to promote a brand, and many designers specialize in this type of graphic design.


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