What is content in UX/UI?

Content in UX/ UI design is the language that appears in a user interface. Content design, now called UX writing, is basically designed with words. 

 

The word “ content ” usually refers to information, images, videos, textbook, etc., that are included as a part of something, similar to a website. In user experience and user interface design, “ content ” primarily refers to written content that informs or persuades an audience, now called copy. You can see content design and UX jotting in these aspects of a user interface (UI).

• Menu copy 

• Button copy 

• Body Textbook 

• Headers 

• Microcopy 

• Instructions 

How is content design different from UX writing?

UX writing and content design are basically the same. Both content designers and writers are a part of the design process, follow style and brand guidelines, make opinions based on user research and testing and write the copy that will be included in the user interface. 

 

In comparing hundreds of job openings for UX writing and content design, 90 of the responsibilities listed in the posts were exactly the same. But content designer as a job title has evolved over the past two decades and about 10 of the time gets confused with visual design. 

How did content design as a profession evolve?

The content design came about in the late 1990s. firstly, content designers hoped to use CSS and HTML to make stellar user experiences and visual and written content. They overall handled typesetting, page layout, and writing on webpages and arising particular computer devices. 

 

Throughout the early 2000s,
content design took on scripting, graphics, animation, audio, compelling textbook, and interactivity responsibilities. Basically, content designers were like front-end developers who could design.